Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Are "implicit" attitudes unconscious?

Bertram Gawronski1, Wilhelm Hofmann, Christopher J Wilbur

  • 1Department of Psychology, University of Western Ontario, Social Science Centre, London, Canada. bgawrons@uwo.ca

Consciousness and Cognition
|January 13, 2006
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Fluency as a Cue to Authenticity.

Personality & social psychology bulletin·2026
Same author

The role of comparison processes in maintenance goals: Evidence from the health and relationship domains.

Applied psychology. Health and well-being·2026
Same author

Social judgments at the intersection of class and gender across cultures.

PloS one·2026
Same author

Many heads are more utilitarian than one, but are they also less deontological? Reply to Baron and Skovgaard-Olsen (2026).

Cognition·2026
Same author

Understanding Partisan Bias in Judgments of Misinformation: Identity Protection Versus Differential Knowledge.

Psychological science·2026
Same author

Training self-regulation to promote healthy eating: Evidence from a longitudinal intervention study.

Appetite·2025
Same journal

When one part feels, the whole belongs: associations between local touch referral and illusory full-limb ownership in individuals with leg amputation.

Consciousness and cognition·2026
Same journal

Inhibitory control and mind wandering; more difficult inhibition decreases mind wandering, within limits.

Consciousness and cognition·2026
Same journal

Autism and Aphantasia.

Consciousness and cognition·2026
Same journal

Absolute pitch and sound-color synesthesia provide for unique learning opportunities.

Consciousness and cognition·2026
Same journal

Could we perceive the world differently than we do? Neuroscience-based emergentism and the biological function of consciousness.

Consciousness and cognition·2026
Same journal

Motivational intensity in positive emotion and observation-based false memory: the role of action simulation.

Consciousness and cognition·2026
See all related articles

Self-reported and indirectly assessed attitudes are not always conscious or unconscious. While both can lack source awareness, indirectly assessed attitudes can influence processes outside conscious awareness.

Area of Science:

  • Social Psychology
  • Cognitive Psychology
  • Attitude Research

Background:

  • A common assumption posits explicit attitudes are conscious, while implicit attitudes are unconscious.
  • This research examines the unconscious features of indirectly assessed implicit attitudes.

Purpose of the Study:

  • To review evidence on the unconscious aspects of indirectly assessed attitudes.
  • To clarify the relationship between conscious awareness and attitude assessment methods.

Main Methods:

  • Literature review of empirical studies on attitude assessment.
  • Distinction between three aspects of attitudes: source awareness, attitude awareness, and influence on psychological processes.

Main Results:

Related Experiment Videos

  • Lack of source awareness is not unique to implicitly assessed attitudes.
  • No evidence suggests implicitly assessed attitudes are inherently unconscious.
  • Implicitly assessed attitudes, unlike explicit ones, can influence behavior outside conscious awareness under certain conditions.

    • Conclusions:

    • The distinction between conscious and unconscious attitudes based on assessment method requires re-evaluation.
    • Implicit attitudes possess unique characteristics regarding unconscious influence that warrant further investigation.