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Investigating the devaluation explanation for negative anticipatory contrast

Jeffrey N Weatherly1, Jeri T Nurnberger, Megan Sturdevant

  • 1Department of Psychology, University of North Dakota, Grand Forks, ND 58202-8380, USA. jeffrey_weatherly@und.nodak.edu

Summary

Negative contrast effects in rats did not decrease the value of a less preferred substance. Findings suggest contrast may not solely rely on devaluation, challenging existing theories.

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