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Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
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How to Create and Use Binocular Rivalry
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Mentoring. It takes two.

Andrew Cole

    The Health Service Journal
    |March 10, 2006
    PubMed
    Summary
    This summary is machine-generated.

    A mentoring scheme aims to increase Black and Minority Ethnic (BME) representation in senior NHS management. While over 900 managers offer mentorship, uptake varies geographically, prompting discussions on future program inclusivity.

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    Area of Science:

    • Healthcare Management
    • Organizational Psychology
    • Diversity and Inclusion Studies

    Background:

    • Persistent under-representation of Black and Minority Ethnic (BME) groups in senior NHS management roles.
    • Mentoring programs are identified as a strategic intervention to address this diversity gap.

    Purpose of the Study:

    • To evaluate the implementation and initial impact of a mentoring scheme designed for BME managers in the NHS.
    • To understand the geographical variations in the uptake of the mentoring scheme.

    Main Methods:

    • A national mentoring initiative involving over 900 senior NHS managers acting as mentors.
    • Data collection on scheme participation and geographical distribution of mentees.

    Main Results:

    • Significant engagement with over 900 senior managers offering mentorship to BME managers.
    • Observed variability in the uptake of the mentoring scheme across different NHS locations.

    Conclusions:

    • The mentoring scheme shows potential for increasing BME representation but faces challenges with consistent geographical uptake.
    • Future iterations may require adjustments to target specific groups or address localized barriers, with considerations for broader inclusivity.