Entry order as a consideration for innovation strategies
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Published on: January 23, 2017
1Pharma Growth Strategies, LLC, Langhorne, Pennsylvania 19407-1098, USA. fred@pharmagrowth.com
Abstract:
Prior studies have defined an effect of market entry order on commercial success that depends on attributes of the underlying technology, the rate of change in technology improvement, consumer expectations of these attributes and the degree of unmet demand. Analyses of pharmaceutical sales data suggest that the commercial success of drugs is subject to similar forces. These findings have important implications for innovation strategies.
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