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Related Experiment Videos

A feedback model for applied research on tobacco control.

Gail G Sneden1, Amy S Gottlieb-Nudd, Nell H Gottlieb

  • 1Public Health Promotion and Program Development, Department of Kinesiology and Health Education, University of Texas at Austin, 1 University Station (D3700), Austin, TX 78712, USA. gsneden@mail.utexas.edu

Preventing Chronic Disease
|March 17, 2006
PubMed
Summary

This study details a five-stage program assessment feedback model to improve public health initiatives. It enabled data-based recommendations and practical program refinements for a tobacco-cessation campaign.

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Area of Science:

  • Public Health
  • Health Communication
  • Program Evaluation

Background:

  • The health communication program feedback cycle is often cited but lacks detailed implementation steps in public health.
  • Effective program refinement requires a structured approach to assessing outcomes and making improvements.

Purpose of the Study:

  • To describe the implementation of an expanded program assessment feedback model.
  • To detail the process of assessing effectiveness and making refinements in a public health program.
  • To demonstrate the translation of research into practice for population-based health promotion.

Main Methods:

  • Developed a five-stage model: formulating research questions with logic models, formatting data displays, facilitated group review of findings, preparing recommendations, and involving local partners.

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  • Utilized a Web-based reporting system for timely access to community-based program data and process indicators.
  • Linked logic models to data for actionable program improvement insights.

    • Main Results:

    • The systematic approach facilitated the processing of extensive information into data-based program recommendations.
    • A Web-based system provided actionable items for program improvement by linking data to logic models.
    • Partnerships between researchers and practitioners were crucial for implementing recommendations.

    Conclusions:

    • The implemented program assessment feedback model successfully translated research into practice.
    • Program changes included revisions to materials, target audiences, and evaluation instruments for a tobacco-cessation campaign.
    • The systematic approach is adaptable to various population-based health promotion initiatives.