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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

[Tobacco advertising and printed mass media in Spain: a fatal attraction]

Julio Montes1, María L Alvarez

  • 1Servicio de Medicina Interna, Hospital Meixoeiro-Complejo Hospitalario Universitario, Vigo, Pontevedra, España. julio.montes.santiago@sergas.es

Gaceta Sanitaria
|March 17, 2006
PubMed
Abstract

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