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A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
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How does alcohol advertising influence underage drinking? The role of desirability, identification and skepticism

Erica Weintraub Austin1, Meng-Jinn Chen, Joel W Grube

  • 1Edward R. Murrow School of Communication, Washington State University, Pullman, Washington 99164-2520, USA. eaustin@wsu.edu

The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine
|March 22, 2006
PubMed
Abstract

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