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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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The future of tobacco marketing in Canada

Nathalie Auger1, Marie-France Raynault

  • 1Institut national de santé publique du Québec, Department of Social and Preventive Medicine, Université de Montréal. nathalie.auger@inspq.qc.ca

Canadian Journal of Public Health = Revue Canadienne De Sante Publique
|April 22, 2006
PubMed

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