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Updated: Aug 9, 2026

Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
Eye movements and lexical ambiguity resolution: investigating the subordinate-bias effect
Sara C Sereno1, Patrick J O'Donnell, Keith Rayner
1Department of Psychology, University of Glasgow, Glasgow, Scotland. s.sereno@psy.gla.ac.uk
Abstract:
Recent debates on lexical ambiguity resolution have centered on the subordinate-bias effect, in which reading time is longer on a biased ambiguous word in a subordinate-biasing context than on a control word. The nature of the control word--namely, whether it matched the frequency of the ambiguous word's overall word form or its contextually instantiated word meaning (a higher or lower frequency word, respectively)--was examined. In addition, contexts that were singularly supportive of the ambiguous word's subordinate meaning were used. Eye movements were recorded as participants read contextually biasing passages that contained an ambiguous word target or a word-form or word-meaning control. A comparison of fixation times on the 2 control words revealed a significant effect of word frequency. Fixation times on the ambiguous word generally fell between those on the 2 controls and were significantly different than both. Results are discussed in relation to the reordered access model, in which both meaning frequency and prior context affect access procedures.
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