Old issues and new directions: perceptions of advocacy, its extent and effectiveness from a qualitative study of

Joan Rapaport1, Jill Manthorpe, Shereen Hussein

  • 1Social Care Workforce Research Unit, King's College London, UK.

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This approach...
Routes of Persuasion02:20

Routes of Persuasion

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Impression Management Techniques IV: Altercasting

Altercasting is a strategic communication technique in which an individual imposes a specific identity or social role onto another person to influence their behavior and shape the interaction. By presuming a role—such as “responsible leader” or “patient person”—altercasting encourages the target to conform to that identity, often aligning their behavior with the expectations associated with the role. The power of this tactic lies in its subtlety; once a role is assigned, it becomes socially...
Impression Management Techniques III: Aligning Actions01:29

Impression Management Techniques III: Aligning Actions

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Take the case of caring for minors, particularly in areas related to reproductive...