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Knowing how to react: automatic response priming from social categories.

Kai J Jonas1, Kai Sassenberg

  • 1Department of Social Psychology, Friedrich-Schiller University of Jena, Jena, Germany. kai.jonas@uni-jena.de

Journal of Personality and Social Psychology
|June 2, 2006
PubMed
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Social category primes can activate specific behavioral responses toward groups. This effect depends on whether individuals focus on similarity or differentiation, extending the understanding of behavioral priming.

Area of Science:

  • Social Psychology
  • Cognitive Psychology

Background:

  • Behavioral priming research typically focuses on general behavioral tendencies.
  • The role of social categories in priming specific response behaviors remains less explored.

Purpose of the Study:

  • To investigate if social category primes activate specific behavioral responses toward groups.
  • To examine the directionality and underlying mind-sets influencing this activation.

Main Methods:

  • Four studies were conducted, involving priming social categories and measuring behavioral activation and accomplishment.
  • Study 2 examined the directional nature of priming using social category and response behavior primes.
  • Study 3 manipulated mind-sets (differentiation vs. similarity) during category activation.

Related Experiment Videos

Main Results:

  • Social category primes were found to activate specific response behaviors toward groups (Studies 1-3).
  • The activation and accomplishment of these behaviors were demonstrated (Studies 1-4).
  • Activation was directional: social categories primed behaviors, but not vice versa (Study 2).
  • Response behavior activation occurred in a differentiation mind-set but not in a similarity mind-set (Study 3).

Conclusions:

  • Social category primes can elicit specific behavioral responses, extending beyond general tendencies.
  • The activation of response behaviors is directionally dependent and influenced by cognitive mind-sets.
  • This research introduces a specific response behavior perspective to the field of behavioral priming.