Related Experiment Video
Updated: Aug 7, 2026

Usability Evaluation of Augmented Reality: A Neuro-Information-Systems Study
Published on: November 30, 2022
Perceptions of personal Web usage in the workplace: AQ-methodology approach
Murugan Anandarajan1, Narasimha Paravastu, Claire A Simmers
1Department of Management, Drexel University, Philadelphia, PA 19104, USA. ma33@drexel.edu
Abstract:
An important aspect to managing Personal Web Usage (PWU) at the workplace lies in understanding and reshaping the perceptions of the users. The study contends that the outward manifestation of PWU behaviors at the workplace is but one consequence of the actors' attitudes which in turn are determinants of their ingrained beliefs. This study explores user perceptions about PWU using a web-based Q-methodology. Q-methodology used in this study is suitable for exploratory research, to obtain a deeper and first-hand understanding about the underlying phenomena about an under-explored concept. Twenty-five participants were asked to sort 38 statements according to their relative importance. The results uncover three distinct factors PWU: (1) cyber-bureaucrat, (2) cyber-humanist, and (3) cyber-adventurer. This indicates that PWU maybe a multidimensional construct instead of a uni-dimensional one as previously thought. The findings of this study can help managers understand, and shape the perceptions of the users rather than the outwardly manifested behaviors.
Related Concept Videos
Impression Management Techniques I: Managing Appearances
The Sense of Self: Reflected Self-Appraisal and Social Comparison
Surveys
Introducing Social Perception
Naturalistic Observations
Halo Effect
