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A university-based incentive program to increase safety belt use: Toward cost-effective institutionalization
1Virginia Polytechnic Institute and State University.
Journal of Applied Behavior Analysis
|October 1, 1985
Summary
A cost-effective "Seatbelt Sweepstakes" program significantly increased faculty and staff safety belt use on campus. This incentive program proved highly cost-effective, costing less than a dollar per newly buckled driver.
Area of Science:
- Public Health
- Behavioral Science
- Traffic Safety
Background:
- Low safety belt usage remains a significant public health concern.
- Developing cost-effective interventions is crucial for improving safety behaviors.
Purpose of the Study:
- To evaluate the effectiveness and cost-effectiveness of an incentive program to increase safety belt use among a university community.
- To assess the impact of the program on different demographic groups (faculty, staff, students) and law enforcement personnel.
Main Methods:
- Implementation of a 3-week
- Seatbelt Sweepstakes
- incentive program during three academic quarters.
- Campus police recorded license plates of drivers wearing seat belts; raffle winners received gift certificates.
- Cost-effectiveness analysis and officer opinion surveys were conducted.
Main Results:
- Faculty and staff safety belt use increased markedly; student use increased slightly.
- The program cost an average of $0.98 per newly buckled driver.
- Officer safety belt use increased during interventions but returned to baseline post-program.
Conclusions:
- The
- Seatbelt Sweepstakes
- is a cost-effective method for increasing safety belt use, particularly among faculty and staff.
- Institutionalization of the program is feasible, with potential for student organizations to manage promotion and coordination.
