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Increasing designated driving with a program of prompts and incentives
T A Brigham1, S M Meier, V Goodner
1Washington State University.
Journal of Applied Behavior Analysis
|April 1, 1995
Summary
Implementing prompts and incentives in bars significantly increased the number of designated drivers (DD), a key strategy for preventing driving while intoxicated. This study highlights the potential of these interventions to reduce alcohol-impaired driving.
Area of Science:
- Public Health
- Behavioral Science
- Traffic Safety
Background:
- Driving while intoxicated (DWI) remains a significant public health concern.
- Designated driving (DD) is an effective but underutilized strategy to prevent DWI.
- Bar environments present opportunities for interventions to promote responsible alcohol consumption.
Purpose of the Study:
- To evaluate the effectiveness of prompts and incentives in increasing the frequency of designated drivers (DD) in a bar setting.
- To assess the impact of behavioral interventions on DWI prevention strategies.
Main Methods:
- A reversal design was employed to assess the intervention's impact.
- Interventions included prompts and incentives delivered within a bar environment.
- The frequency of designated drivers was the primary outcome measure.
Main Results:
- The study observed an approximate doubling in the number of designated drivers during the intervention periods.
- Prompts and incentives demonstrated a significant positive effect on DD behavior.
Conclusions:
- Interventions involving prompts and incentives are effective in increasing designated driving.
- These findings suggest that bar-based DD promotion strategies can contribute to reducing driving while intoxicated.
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