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Related Experiment Videos

Using public feedback to increase contributions to a multipurpose senior center.

N C Jackson1, R M Mathews

  • 1University of Kansas.

Journal of Applied Behavior Analysis
|January 1, 1995
PubMed
Summary

Public posting of donation feedback increased coupon donations for senior centers. This fundraising strategy effectively boosted financial support for multipurpose senior centers facing budget shortfalls.

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Area of Science:

  • Gerontology
  • Nonprofit Management
  • Behavioral Economics

Background:

  • Multipurpose senior centers are expanding services to meet growing population needs.
  • Federal funding has not kept pace with service expansion, creating budget shortfalls.
  • Fundraising project impacts are rarely evaluated, hindering optimization.

Purpose of the Study:

  • To assess the effectiveness of a public posting strategy for increasing donations to a senior center fundraiser.
  • To evaluate a "Coupons for Caring" initiative involving senior volunteers and grocery store patrons.
  • To determine if providing feedback on donation value influences customer behavior.

Main Methods:

  • Implemented a "Coupons for Caring" fundraiser where volunteers prepared coupons for donation.

Related Experiment Videos

  • Utilized a multiple baseline design across grocery stores to test a public posting intervention.
  • Posted signs with instructions, past donation value, and total funds raised near cashiers and entrances.

    • Main Results:

    • The percentage of coupons donated to the senior center significantly increased at each store post-intervention.
    • The public posting strategy demonstrated effectiveness in boosting donation rates.
    • Feedback on donation value and overall funds raised positively impacted customer participation.

    Conclusions:

    • Public posting strategies incorporating feedback are effective for increasing donations to senior center fundraisers.
    • The "Coupons for Caring" model shows promise for supplementing senior center budgets.
    • Further research should explore long-term impacts and scalability of such fundraising methods.