The momentum of compliance

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).

According to obedience research, we may harm others under the forceful pressures of an authority figure (Milgram, 1974). How about if the inappropriate orders were delivered with less force? The increasing interdependence between nurses and physicians compelled Hofling and his colleagues to explore nurses’ reactions to a potentially harmful medical request made by the perceived authority figure, the doctor (Hofling, Brotzman, Dalrymple, Graves, & Pierce, 1966). In this situation, obedience...

The total change in the motion of an object is proportional to the total force vector acting on it and the time over which it acts. This product is called impulse, a vector quantity with the same direction as the total force acting on the object.
By writing Newton's second law of motion in terms of the momentum of an object and the external force acting on it, and simultaneously using the definition of the impulse vector, it can be shown that the total impulse on an object is equal to its net...

Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.

The term momentum is used in various ways in everyday language, most of which are consistent with the precise scientific definition. Generally, momentum implies a tendency to continue on course—to move in the same direction; we tend to speak of sports teams or politicians gaining and maintaining the momentum to win.  Momentum is also associated with great mass and speed and is often considered when talking about collisions. For example, when rugby players collide and fall to the ground, their...

Force and momentum are intimately related. Force acting over time can change momentum, and Newton's second law of motion can be stated in its most broadly applicable form in terms of momentum. Momentum can be applied to systems where the mass is changing, such as rockets, as well as to systems of constant mass. Also, momentum continues to be a key concept in the study of atomic and subatomic particles in quantum mechanics. One can consider systems with varying mass in some detail; however, the...