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Related Experiment Videos

Recruiting minority primary care practices into practice-based research.

Shawna V Hudson1, Sonja Harris-Haywood, Kurt C Stange

  • 1Cancer Institute of New Jersey, 195 Little Albany Street, New Brunswick, NJ 08903, USA. hudsonsh@umdnj.edu

Medical Care
|June 27, 2006
PubMed
Summary
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Engaging minority physicians in research requires tailored strategies. A staged recruitment process emphasizing rapport-building and highlighting practice benefits successfully enrolled minority physicians into a quality improvement study.

Area of Science:

  • Health Services Research
  • Clinical Research
  • Health Disparities

Background:

  • Engaging minority clinicians is a strategy to increase minority patient enrollment in research.
  • Challenges and effective strategies for engaging practices with minority physicians remain under-explored.

Purpose of the Study:

  • To provide a model for recruiting community-based primary care practices with minority physicians into research studies.
  • To assess recruitment strategies for minority physician practices in a quality improvement intervention study.

Main Methods:

  • A 3-step recruitment process involving telephone contact, on-site meetings, and follow-up discussions was used.
  • Recruitment efforts focused on 18 New Jersey community-based primary care practices with minority physicians.

Related Experiment Videos

  • Recruiters were matched with key practice members on characteristics like race, gender, and experience.

    • Main Results:

    • Sixty-seven percent (12 of 18) of targeted practices were successfully recruited.
    • Effective strategies included building rapport with a multiethnic team led by a minority physician and emphasizing practice benefits.
    • Successful recruitment correlated with a higher number of shared characteristics between recruiters and practice members (3.75 vs. 1.83).

    Conclusions:

    • A staged, tailored, and iterative recruitment process is effective for engaging minority physicians in practice-based research.
    • Emphasis on communication and relationship-building is crucial for successful recruitment.
    • Motivators for participation included improving patient care and enhancing practice performance.