Related Experiment Video

Updated: Aug 7, 2026

Reinstatement of Drug-seeking in Mice Using the Conditioned Place Preference Paradigm
08:29

Reinstatement of Drug-seeking in Mice Using the Conditioned Place Preference Paradigm

Published on: June 7, 2018

Preference for qualitatively different reinforcers

V Hollard, M C Davison

    Journal of the Experimental Analysis of Behavior
    |November 1, 1971
    PubMed

    More Related Videos

    Assessment of Cocaine-induced Behavioral Sensitization and Conditioned Place Preference in Mice10:28

    Assessment of Cocaine-induced Behavioral Sensitization and Conditioned Place Preference in Mice

    Published on: February 18, 2016

    Novel Object Exploration as a Potential Assay for Higher Order Repetitive Behaviors in Mice08:28

    Novel Object Exploration as a Potential Assay for Higher Order Repetitive Behaviors in Mice

    Published on: August 20, 2016

    Related Concept Videos

    Primary and Secondary Reinforcers01:23

    Primary and Secondary Reinforcers

    In psychology, reinforcement is a key concept in behavior modification. B.F. Skinner demonstrated this with his experiments involving rats in what is known as a Skinner box. The rats learned to press a lever to receive food, a primary reinforcer that fulfilled their innate need for nourishment.
    Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
    Reinforcement Schedules01:24

    Reinforcement Schedules

    Positive reinforcement is a powerful method for teaching new behaviors to both animals and humans. B.F. Skinner demonstrated this with his experiments using rats in a Skinner box. When a rat pressed a lever, it received a food pellet. This immediate reward encouraged the rat to repeat the behavior. This method, where a reward follows every instance of the behavior, is known as continuous reinforcement. It is highly effective for establishing new behaviors quickly.
    Once a behavior is learned,...
    Reinforcement01:23

    Reinforcement

    Positive and negative reinforcement are key concepts in operant conditioning, a learning process where the consequences of a behavior affect the likelihood of that behavior being repeated.
    Positive reinforcement occurs when a behavior is followed by the presentation of a rewarding stimulus, increasing the frequency of that behavior. For example:
    Instinctive Drift01:05

    Instinctive Drift

    Instinctive drift refers to the tendency of animals to revert to their innate behaviors despite repeated reinforcement. Breland and Breland demonstrated this concept in an experiment with a raccoon. The raccoon was trained to pick up two coins and place them in a container in exchange for food. Initially, the raccoon learned to associate the coins with food, making them a conditioned stimulus or a substitute for food. However, over time, the raccoon became less willing to put the coins into the...
    Timing and Consequences on Behavior01:08

    Timing and Consequences on Behavior

    In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
    Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
    Generalization, Discrimination, and Extinction01:24

    Generalization, Discrimination, and Extinction

    Generalization, discrimination, and extinction are key concepts in operant conditioning that influence how behaviors are learned and maintained.
    Generalization occurs when a behavior reinforced in one context is performed in similar situations. For instance, a student who studies diligently for calculus and receives excellent grades might apply the same study habits to psychology and history, expecting similar results. Generalization shows how learning in one setting can influence behavior in...