Inverse relations between preference and contrast

Pigeons were trained on a multiple schedule in which two target components with identical reinforcement schedules were followed by either the same-valued schedule or by extinction. Response rate increased in both target components but was higher in the target component followed by extinction, replicating previous findings of positive anticipatory contrast. A similar design was used to study negative contrast, in that the two target components were followed either by the same-valued schedule or by a higher valued schedule. Negative contrast occurred equally, on average, in both target components, thus failing to demonstrate negative contrast that is specifically anticipatory in nature. When the stimuli correlated with the two target components were paired in choice tests, the pattern of preference was in the opposite direction. For the positive contrast procedure, no significant preference between the two target stimuli was evident. But for the negative contrast procedure, preference favored the stimulus followed by the higher valued schedule. The results demonstrate a functional dissociation between positive and negative contrast in relation to stimulus value. More generally, the results demonstrate an inverse relation between response rate and preference and challenge existing accounts of contrast in terms of the concept of relative value.