Related Experiment Video

Updated: Aug 7, 2026

Cortical Source Analysis of High-Density EEG Recordings in Children
09:32

Cortical Source Analysis of High-Density EEG Recordings in Children

Published on: June 30, 2014

Kids are different

    Profiles in Healthcare Communications
    |July 4, 2006
    PubMed

    Insights

    South Carolina parents and caregivers are targeted by a new campaign promoting the Medical University of South Carolina Children's Hospital. The initiative highlights the facility's comprehensive services and unique intensive neonatal unit.

    Area of Science:

    • Pediatric Healthcare Marketing
    • Public Health Campaigns

    Background:

    • The Medical University of South Carolina Children's Hospital is a key healthcare provider in South Carolina.
    • There is a need to inform parents and caregivers about available pediatric services.

    Purpose of the Study:

    • To promote the Medical University of South Carolina Children's Hospital to parents and caregivers in South Carolina.
    • To position the hospital as the most comprehensive children's facility in the state.
    • To raise awareness of the region's only intensive neonatal unit.

    Main Methods:

    • A multi-channel marketing campaign titled "Kids Are Different" was launched.
    • The campaign utilizes television spots, print advertisements, and billboard advertisements.

    Main Results:

    • The campaign aims to increase awareness and utilization of the hospital's services.
    • The hospital is positioned as a leading comprehensive pediatric center.

    Conclusions:

    • The "Kids Are Different" campaign effectively promotes the Medical University of South Carolina Children's Hospital.
    • The campaign highlights the hospital's comprehensive services and specialized units, including the intensive neonatal unit.

    More Related Videos

    Experimental Paradigm for Measuring the Effects of Self-distancing in Young Children07:01

    Experimental Paradigm for Measuring the Effects of Self-distancing in Young Children

    Published on: March 1, 2019

    Using a Virtual Reality Walking Simulator to Investigate Pedestrian Behavior06:38

    Using a Virtual Reality Walking Simulator to Investigate Pedestrian Behavior

    Published on: June 9, 2020

    Related Concept Videos

    Pharmacokinetics in Pediatric Patients: Overview and Drug Absorption01:23

    Pharmacokinetics in Pediatric Patients: Overview and Drug Absorption

    Understanding the physiological differences in the pediatric population is crucial for effective pharmacotherapy. Neonates, infants, and children exhibit significant variations in gastric pH, gastric emptying time, intestinal transit time, and biliary function. These variations profoundly affect oral drug absorption, necessitating a nuanced approach to pediatric dosing.Neonates present with a unique physiological profile, having a gastric pH greater than 4 and faster and more irregular gastric...
    Drug Dosing: Infants and Children01:29

    Drug Dosing: Infants and Children

    Pediatric patient dosages diverge from adults due to disparities in body surface area, total body water, and extracellular fluid per kilogram of body weight. The dosing regimen considers the variations in pharmacokinetics and pharmacology across distinct age groups, encompassing preterm newborns, infants, young children, older children, and adolescents. Calculation of pediatric patient doses is predicated on determining body surface area, which exhibits a superior correlation with the child's...
    Pharmacokinetics in Pediatric Patients: Drug Distribution01:17

    Pharmacokinetics in Pediatric Patients: Drug Distribution

    Drug distribution in the pediatric population exhibits unique challenges and considerations due to the physiological differences between children, particularly neonates and infants, and adults. A crucial aspect of pediatric pharmacology is understanding how these differences impact the pharmacokinetics of various drugs, necessitating age-specific dosing strategies to ensure efficacy and safety.Neonates and infants have a higher total body water content, ~75%–90% of their body weight, compared...
    Relationship with Other Adult Family Members and Siblings01:29

    Relationship with Other Adult Family Members and Siblings

    Other adult family members and siblings play a crucial role in shaping children’s social and emotional development. While parents or primary caregivers are often the central figures in early attachment and socialization, other adults in a child’s life, such as grandparents, aunts, and uncles, can significantly influence developmental outcomes. These influences depend on each adult’s personality and may help compensate when a primary caregiver is emotionally distant or inconsistent. For...
    Parenting Styles01:27

    Parenting Styles

    Diana Baumrind's four parenting styles — authoritarian, authoritative, neglectful, and permissive — each influence children's socio-emotional development differently.
    Authoritarian Parenting
    This style is strict and controlling, with little room for open dialogue. Authoritarian parents demand obedience and often enforce rules with minimal warmth. Children raised this way may lack social skills and initiative, usually comparing themselves to others unfavorably.
    Authoritative Parenting
    This...
    Socioemotional Experience and Gender Development01:30

    Socioemotional Experience and Gender Development

    Social-emotional experiences and cultural influences play significant roles in shaping gender development. During middle childhood, from ages 6 to 11, peer groups become dominant in reinforcing gender norms. Children in this age group often align with same-gender peer groups, which actively encourage behaviors that conform to traditional gender roles. For instance, boys may be discouraged from engaging in activities perceived as feminine, reinforcing culturally dictated norms about masculinity...