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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Benefits, consumerism and an "ownership society"
Duane L Olson1, Patricia Wiley
1Deere and Company, USA.
Abstract:
Compared to the generations preceding them, baby boomers assume more of both decision-making and financial responsibility for their health care and retirement. This article reviews the changing health and retirement plan landscape, and describes the plans, products and features available to the baby boom generation. It then describes how employers can become educators in order to help boomers best manage their increased responsibility for their health care and retirement.
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