Related Experiment Video
Updated: Aug 7, 2026

The FlyBar: Administering Alcohol to Flies
Published on: May 18, 2014
A study of an alcohol advertisement for low alcohol beer
1Western Australian Alcohol and Drug Authority, Construction House, 35 Havelock Street, West Perth, WA, 6005, Australia.
Abstract:
A study was undertaken to measure the blood alcohol levels (BALs) of five men and five women after they had consumed seven middies of Emu 2.2 (2.2% alcohol by volume) beer in 1 hour. This study was conducted in response to a newspaper advertisement which depicted a well-known football player drinking seven middies of Emu 2.2 beer over 1 hour and registering a BAL of 0.012%. As predicted, the BALs of the ten adults varied considerably, but all greatly exceeded the very low result obtained by the football player. More importantly, from the point of view of road safety, all ten BALs exceeded the 0.02% probationary driver limit in Western Australia, and two of the BALs were above the 0.05% legal limit for driving in several other Australian states.
More Related Videos
08:45Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis
Published on: November 8, 2024
07:31Murine Drinking Models in the Development of Pharmacotherapies for Alcoholism: Drinking in the Dark and Two-bottle Choice
Published on: January 7, 2019
Related Concept Videos
Microbes in Beverage Production
Production of Alcohol
Hypothesis Test for Test of Independence
H0: The two variables (factors)...
UV–Vis Spectroscopy: Beer–Lambert Law
Alcohols from Carbonyl Compounds: Reduction
Catalytic hydrogenation is similar to the reduction of an alkene or alkyne by adding H2 across the pi bond in the presence of transition metal catalysts like Raney Ni, Pd–C, Pt, or Ru. Aldehydes and ketones can be reduced by this method, often under mild to moderate heat (25–100°C) and...