Evaluation of a strategy for changing group stereotypes of the heroin user

This study examined characteristics attributed to a person using an illegal narcotic drug (heroin) and sought to change established stereotypes by participation in a group education experience. Prior to the main study, 100 Advanced Psychology students generated lists of adjectives they would use to describe a heroin user. The most frequently mentioned characteristics were placed in structured lists as pre- and post-test measures. Both semantic differential and open-choice formats were used. The Prevention Role Play, a recently developed strategy in drug education, was used to challenge the group's stereotypes. Significant shifts in attributions were revealed between the pre- and post-test measures. After the Role Play students reduced their negative stereotype on a number of dimensions though they still described the heroin user as confused, insecure, troubled and lonely. The discussion considers possible strategies for facilitating positive attitude change.