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Comparative analysis of medical web search using generalized vs. niche technologies
Daniel Lorence1, Joanna Abraham
1Department of Health Policy and Administration and The School of Information Science and Technology, Pennsylvania State University, University Park 16802, USA. dpl10@psu.edu
Niche search engines offer more trustworthy health information but may miss reliable sources. Commercial search engines provide more consumer-friendly resources for the general public.
Area of Science:
- Information Science
- Health Informatics
- Technology Assessment
Background:
- Information overload is a growing challenge for internet users.
- Niche search engines are emerging as customized knowledge management tools.
- These engines limit crawling to specific subject areas for deeper, discreet searches.
Purpose of the Study:
- To assess differences in information search and retrieval between commercial and niche search engines.
- To evaluate search patterns in areas of debated or uncertain healthcare treatments.
- To understand the implications for information seekers and knowledge management.
Main Methods:
- Exploratory technology assessment study.
- Comparative analysis of search and retrieval patterns.
- Evaluation of information trustworthiness and accessibility.
Main Results:
- Niche search engines provide generally more trustworthy information.
- Niche searches may omit reliable sources found in commercial searches.
- Commercial search engines yield more consumer-friendly, non-technical resources.
Conclusions:
- Niche search engines offer specialized, trustworthy data but may lack breadth.
- Commercial search engines are more accessible for laypersons seeking healthcare information.
- A balance between niche and commercial search may be optimal for comprehensive information retrieval.
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