Ways and means of providing primary and preventive health services

There exist today a variety of children's health programs that are cost-effective, high-quality, and accessible, and that provide important lessons for communities seeking to improve health care for their children. What is needed is the development of a communications strategy that disseminates this existing knowledge. It has been demonstrated that information in the hands of community leaders results in change and the development of creative programs. Implementation is the goal and social marketing is the methodology.