Reducing the own-race bias in face recognition by shifting attention

The own-race bias (ORB) in face recognition can be interpreted as a failure to generalize expert perceptual encoding developed for own-race faces to other-race faces. Further, black participants appear to use different features to describe faces from those used by white participants (Shepherd & Deregowski, 1981). An experiment is reported where the size of the ORB was assessed using a standard face recognition procedure. Four groups were tested at two time intervals. One group received a training regime involving learning to distinguish faces that varied only on their chin, cheeks, nose, and mouth. Three control groups did not receive this training. The ORB, present prior to training, was reduced after the critical perceptual training. It is concluded that the ORB is a consequence of a failure of attention being directed to those features of other race faces that are useful for identification.