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1Florida Prevention Research Center at the University of South Florida, Tampa, Florida, USA.
Health Promotion Practice
|August 23, 2006
Abstract
No abstract available in PubMed .
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Social Proof
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
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Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?