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Updated: Jul 20, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

What do people value when they negotiate? Mapping the domain of subjective value in negotiation

Jared R Curhan1, Hillary Anger Elfenbein, Heng Xu

  • 1Sloan School of Management, Massachusetts Institute of Technology, 50 Memorial Drive, Cambridge, MA 02142, USA. curhan@post.harvard.edu

Journal of Personality and Social Psychology
|August 30, 2006
PubMed

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