[Blood transfusion and advertising]

Area of Science:

• Public Health
• Medical History
• Health Communication

Background:

• The Red-Cross and Red-Crescent International Museum holds a significant collection of 12,000 posters.
• These posters originate from the International Federation of the Red-Cross and Red-Crescent National Societies.
• The collection spans various health-related themes, with a notable emphasis on disease prevention and health promotion.

Purpose of the Study:

• To present an initial analysis of selected posters from the museum's collection.
• To highlight key themes within the poster series, focusing on public health messages.
• To showcase the visual communication strategies employed in health promotion efforts.

Main Methods:

• The study involves a qualitative review of approximately ten posters from the museum's collection.
• The posters were selected based on their representation of disease prevention and health promotion topics.
• Analysis focuses on thematic content and visual elements related to public health campaigns.

Main Results:

• The posters cover a wide range of public health issues, including disease prevention and health promotion.
• Blood donation is a frequently recurring and prominent theme across the analyzed posters.
• Visuals and messaging within the posters aim to educate and mobilize the public on health matters.

Conclusions:

• The Red-Cross and Red-Crescent poster collection serves as a valuable historical resource for public health communication.
• Blood donation campaigns are a consistent and important component of Red Cross/Red Crescent health initiatives.
• Further research into the full collection can provide deeper insights into global health promotion strategies over time.