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Related Concept Videos

Unrealistic Optimism Bias01:30

Unrealistic Optimism Bias

Unrealistic optimism bias is the tendency to overestimate the likelihood of positive outcomes. This cognitive bias makes individuals believe they are less likely to experience failures, setbacks, or risks and more likely to succeed than others. For example, people may assume they are less prone to health issues, accidents, or financial struggles than their peers, even when they share similar risk factors.One key component of this bias is the above-average effect, where individuals perceive...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Motivational Bias01:25

Motivational Bias

Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
Self-Evaluation: Self-Enhancement and Self-Verification03:00

Self-Evaluation: Self-Enhancement and Self-Verification

Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...

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Related Experiment Video

Updated: Jul 19, 2026

Dissociation of the Confounding Influences of Expectancy and Integrative Difficulty Residing in Anomalous Sentences in Event-related Potential Studies
05:22

Dissociation of the Confounding Influences of Expectancy and Integrative Difficulty Residing in Anomalous Sentences in Event-related Potential Studies

Published on: May 9, 2019

Optimism as modifier of escalation of commitment.

Asgeir Juliusson1

  • 1Göteborg University, Sweden. Asgeir.Juliusson@psy.gu.se

Scandinavian Journal of Psychology
|September 22, 2006
PubMed
Summary

Optimism encourages escalating commitment to failing investments, while pessimism promotes de-escalation. These effects intensify with ambiguous outcomes, revealing how dispositional optimism-pessimism influences financial decision-making.

Area of Science:

  • Behavioral Economics
  • Cognitive Psychology

Background:

  • Escalation of commitment is a well-documented bias.
  • The role of individual differences, such as optimism-pessimism, in this bias requires further investigation.

Purpose of the Study:

  • To investigate how optimism-pessimism influences the escalation of commitment following an unsuccessful investment.
  • To examine the moderating effect of outcome probability ambiguity on this relationship.

Main Methods:

  • 52 undergraduates participated in an investment task.
  • Participants experienced an initial unsuccessful investment.
  • Optimism or pessimism was induced by manipulating the probability of future success.
  • Participants then decided whether to continue or discontinue the investment.

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Last Updated: Jul 19, 2026

Dissociation of the Confounding Influences of Expectancy and Integrative Difficulty Residing in Anomalous Sentences in Event-related Potential Studies
05:22

Dissociation of the Confounding Influences of Expectancy and Integrative Difficulty Residing in Anomalous Sentences in Event-related Potential Studies

Published on: May 9, 2019

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
06:45

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal

Published on: April 18, 2017

Main Results:

  • Optimistic participants were more likely to continue investments than pessimistic participants.
  • Increased sunk costs led to escalation of commitment in optimistic individuals and de-escalation in pessimistic individuals.
  • The influence of optimism-pessimism on escalation was amplified under ambiguous outcome probabilities.

Conclusions:

  • Dispositional optimism-pessimism significantly modifies escalation of commitment behavior.
  • Pessimism may serve as a protective mechanism against the sunk cost fallacy.
  • Understanding individual differences is crucial for mitigating investment biases.