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Updated: Jul 19, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Tobacco imagery on New Zealand television 2002-2004

Rob McGee1, Juanita Ketchel

  • 1Social and Behavioural Research in Cancer Group, Department of Preventive and Social Medicine, Dunedin School of Medicine, University of Otago, Box 913 Dunedin, New Zealand. rob.mcgee@stonebow.otago.ac.nz

Tobacco Control
|September 26, 2006
PubMed

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