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Marketing the dental practice: eight steps toward success
Patrick J McGuigan1, Alan B Eisner
1Pace University, White Plains, NY, USA. pmcguigan2@earthlink.net
Journal of the American Dental Association (1939)
|October 3, 2006
Summary
Dental practices can enhance their professional image and marketing by evaluating processes and understanding patient experiences. Identifying practice strengths and weaknesses is key to improving patient retention and satisfaction.
Area of Science:
- Dental Practice Management
- Healthcare Marketing
- Patient Experience
Background:
- A framework for evaluating dental practice processes and routines is proposed.
- The approach emphasizes enhancing dentists' professional image and marketing strategies.
Purpose of the Study:
- To present a comprehensive evaluation framework for dental practices.
- To guide dentists in improving their professional image and marketing efforts.
Main Methods:
- The study suggests a structured approach to practice evaluation.
- Focus is placed on analyzing practice processes, routines, and marketing methods.
Main Results:
- Implementing a program to understand practice strengths and weaknesses is beneficial.
- Identifying and cultivating opinion leaders is crucial for word-of-mouth marketing.
Conclusions:
- Dental marketing campaigns should be fact-based, not assumption-based.
- Improving patient relationships increases retention, reduces marketing costs, and boosts satisfaction.
- Focusing on strengths enhances the overall patient experience in dental offices.
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