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Related Experiment Videos

Regulatory fit as input for stop rules.

Leigh Ann Vaughn1, Jill Malik, Sandra Schwartz

  • 1Department of Psychology, Ithaca College, Ithaca, NY 14850-7290, USA. lvaughn@ithaca.edu

Journal of Personality and Social Psychology
|October 4, 2006
PubMed
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Regulatory fit boosts motivation, but this effect depends on context. Stop rules influence effort, with enjoyment rules increasing motivation and sufficiency rules decreasing it when regulatory fit is present.

Area of Science:

  • Psychology
  • Behavioral Economics

Background:

  • Regulatory fit, the alignment between one's regulatory state and strategic means, is known to enhance motivation.
  • However, the precise conditions under which regulatory fit influences motivational outcomes remain incompletely understood.

Purpose of the Study:

  • To investigate the context-dependent motivational effects of regulatory fit.
  • To examine the moderating role of different types of stop rules on the relationship between regulatory fit and task effort.

Main Methods:

  • Three experiments were conducted involving participants performing tasks under varying conditions of regulatory fit and explicit stop rules.
  • Participants' task effort was measured as the primary outcome variable.

Main Results:

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  • Regulatory fit increased task effort when no explicit stop rule or an enjoyment stop rule was present.
  • Conversely, regulatory fit decreased task effort when an explicit sufficiency stop rule was in place.
  • The interactive effect of regulatory fit and stop rules was mediated by the misattribution of 'rightness' feelings, which could be eliminated by attention manipulation.

Conclusions:

  • The motivational impact of regulatory fit is not universal but is contingent on contextual factors, specifically the nature of stop rules.
  • The findings highlight the importance of considering decision rules and potential attributional processes when predicting the effects of regulatory fit on motivation.