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Active prompting to decrease cell phone use and increase seat belt use while driving.

Michael Clayton1, Bridgett Helms, Cathy Simpson

  • 1Jacksonville State University, USA. mcclayton@ysu.edu

Journal of Applied Behavior Analysis
|October 6, 2006
PubMed
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This study shows that simple signs prompting drivers to hang up cell phones and buckle up significantly increased compliance with both safety behaviors. These findings contribute to reducing automobile accident risks.

Area of Science:

  • Behavioral science
  • Traffic safety research
  • Public health interventions

Background:

  • Automobile crashes are a leading cause of death for young adults.
  • Cell phone use while driving significantly increases accident rates and fatalities.
  • Seat belt use is proven to reduce injury risk during accidents.

Purpose of the Study:

  • To evaluate an active prompting procedure to increase seat belt use.
  • To decrease cell phone use among drivers.
  • To contribute to behavioral safety literature regarding distracted driving.

Main Methods:

  • A multiple baseline with reversal design was employed.
  • Two signs were used: "Please Hang Up, I Care" and "Please Buckle Up, I Care."
  • The procedure was implemented for drivers exiting a university parking lot.

Related Experiment Videos

Main Results:

  • A high proportion of drivers complied with the seat belt prompt.
  • A similar proportion of drivers complied with the cell phone prompt (hung up).
  • The active prompting procedure was effective in modifying driver behavior.

Conclusions:

  • Behavioral interventions, such as active prompting with signage, can effectively reduce risky driving behaviors.
  • Reducing cell phone use while driving is a critical safety goal.
  • This study demonstrates a significant contribution to the field of traffic behavioral safety.