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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Network-based predictions of retail store commercial categories and optimal locations
1Laboratoire de Physique, CNRS UMR 5672, Ecole Normale Supérieure de Lyon, 46 Allée d'Italie, 69364 Lyon Cedex 07, France.
Abstract:
I study the spatial organization of retail commercial activities. These are organized in a network comprising "antilinks," i.e., links of negative weight. From pure location data, network analysis leads to a community structure that closely follows the commercial classification of the U.S. Department of Labor. The interaction network allows one to build a "quality" index of optimal location niches for stores, which has been empirically tested.
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