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The effect of message frames and CVD risk factors on behavioral outcomes
Lisa Benz Scott1, Barbara Curbow
1Department of Health Care Policy and Management, School of Health Technology and Management, Stony Brook University Health Sciences Center, Stony Brook, NY 11790, USA. lbenzscott@notes.cc.sunysb.edu
Objectives:
To examine the interactive effects of message frames and CVD risk factors on women's knowledge, beliefs, efficacy, and behavioral intentions.
Methods:
In a randomized experiment, women (n = 395) read either a loss- or gain-framed heart disease prevention message to test differential effects by risk factor status.
Results:
Messages significantly increased knowledge, self-efficacy and intervention efficacy beliefs, and behavioral intentions. Frames had significantly different effects on self-efficacy and behavioral intent to engage in detection behaviors by parental risk factor status.
Conclusions:
Further study is warranted to assess effects of frames on behavioral outcomes among women at elevated CVD risk.
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