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Related Experiment Video

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Unpriming: the deactivation of thoughts through expression.

Betsy Sparrow¹, Daniel M Wegner

¹Department of Psychology, Harvard University, Cambridge, MA 02138, USA. sparrow@wjh.harvard.edu

Journal of Personality and Social Psychology

|December 6, 2006

Summary

Unpriming knowledge, or reducing its influence, can be achieved by expressing an answer. However, simply being exposed to answers or randomly answering does not effectively unprime knowledge.

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Published on: May 9, 2019

Area of Science:

Cognitive Psychology
Memory Research

Background:

Primed knowledge can bias responses, particularly in simple question-answering tasks.
Understanding unpriming strategies is crucial for cognitive research and applications.

Purpose of the Study:

To investigate effective strategies for unpriming activated knowledge.
To determine how different actions influence the bias associated with primed knowledge.

Main Methods:

Five experiments were conducted involving participants answering yes-no questions.
Methods included prior correct answering, random answering, exposure to correct/incorrect answers, and self-expression of answers.

Main Results:

Prior correct answering eliminated response bias.
Random answering did not unprime knowledge.
Exposure to incorrect answers increased bias, while correct answers had no effect.
Self-expression of an answer was sufficient for unpriming.
Unpriming is item-specific; answering one question doesn't affect another.

Conclusions:

Expressing an answer is an effective unpriming strategy.
Unpriming is a specific process that requires targeted actions for each piece of knowledge.