Cost-effectiveness analysis for health communication programs
David K Guilkey1, Paul Hutchinson, Peter Lance
1Department of Economics and the MEASURE Evaluation Project, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina 27599, USA. david-guilkey@unc.edu
Journal of Health Communication
|December 7, 2006
Summary
This article presents econometric methods to assess the cost-effectiveness of health communication programs, even without experimental designs. It details how to link program costs with effectiveness measures for better public health intervention analysis.
Area of Science:
- Health Economics
- Econometrics
- Public Health Communication
Background:
- Assessing the cost-effectiveness of health communication programs is crucial for resource allocation.
- Experimental designs, while ideal, are often infeasible for large-scale public health initiatives.
Purpose of the Study:
- To describe econometric methods for analyzing the cost-effectiveness of health communication programs.
- To address challenges including lack of experimental designs, varying program coverage, and endogenous targeting.
Main Methods:
- Utilizes econometric approaches, including regression models and fixed effects estimators for longitudinal data.
- Incorporates cost information directly into econometric models to derive cost-effectiveness measures.
- Discusses methods for estimating program effectiveness, from intermediate objectives like reach to behavioral outcomes like contraceptive use.
Main Results:
- Demonstrates that even without experimental data, intermediate program objectives (e.g., reach) can be analyzed for cost-effectiveness.
- Highlights the need for more complex data and methods when evaluating broader outcomes or full-coverage programs.
- Provides a framework for integrating cost data with effectiveness estimates.
Conclusions:
- Econometric methods offer flexible tools for evaluating the cost-effectiveness of diverse health communication programs.
- The described methods enable robust analysis across different study designs and outcome measures.
- This work facilitates evidence-based decision-making in public health interventions.
More Related Videos
Related Concept Videos
01:23Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Biopharmaceutical studies constitute a vital field aiming to enhance drug delivery methods and refine therapeutic approaches, drawing upon diverse interdisciplinary knowledge. In research methodologies, the choice between controlled and non-controlled studies significantly influences the study's reliability and accuracy.
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast, controlled...
Non-controlled studies, commonly employed for initial exploration, lack a control group, rendering them susceptible to biases and external influences. In contrast, controlled...
01:26Methods Of Healthcare Delivery System
At the different levels of the healthcare system, we see varying methods of healthcare used. These methods include managed care systems, case management, and primary healthcare.
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is limited...
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is limited...
01:21Barriers to Effective Communication II
The barriers to effective communication also include cultural barriers, semantic barriers, gender barriers, and time constraints.
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
01:21Health Literacy
Health literacy is an individual's or a community's capacity to comprehend, receive, read, and use relevant healthcare information and services. The World Health Organization (WHO, 2018) defines health literacy as the cognitive and social skills that determine the ability of individuals to gain access to, understand, and use information in ways that promote and maintain good health. As a result, the WHO helps individuals manage long-term health concerns, participate in preventative programs,...
01:18Models of Health Promotion and Illness Prevention II
The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results from...
The agent-host-environment model states that disease results from...
01:15Methods of Documentation VI: Case Management Model
The case management model is a multidisciplinary approach that involves healthcare professionals from diverse disciplines, such as physicians, nurses, therapists, social workers, and pharmacists, working collaboratively to address the various needs of patients. Each healthcare professional brings unique expertise and perspectives, contributing to a more comprehensive understanding of the patient's condition and tailoring treatment plans accordingly.
For example, a patient with a chronic illness...
For example, a patient with a chronic illness...