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Updated: Jul 18, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
When does information about probability count in choices under risk?
Tadeusz Tyszka1, Tomasz Zaleskiewicz
1Leon Kozminski Academy of Entrepreneurship and Management, Centre for Economic Psychology and Decision Sciences, Warsaw, Poland.
People often ignore probability information in risky decisions, especially when ethical considerations are present. However, they can be sensitive to probabilities when presented in a way that makes them easier to evaluate.
Area of Science:
- Decision Science
- Cognitive Psychology
- Behavioral Economics
Background:
- Understanding how individuals process probabilistic information is crucial for decision-making research.
- Naturalistic environments present unique challenges to rational choice theory.
Purpose of the Study:
- To investigate sensitivity to probability information in naturalistic risky decision-making.
- To explore factors influencing this sensitivity, including ethical considerations and presentation format.
Main Methods:
- Two studies were conducted using naturalistic scenarios.
- Study 1 assessed participants' interest in obtaining probability information.
- Study 2 evaluated sensitivity to provided probability information under varying conditions.
Main Results:
- Participants showed limited interest in probability information in naturalistic settings, particularly when moral considerations were involved.
- Sensitivity to probabilities increased when information was provided, but was reduced by ethical considerations and single-choice framing.
- The evaluability principle may explain reduced sensitivity in certain contexts.
Conclusions:
- Individuals' processing of probability information in risky decisions is context-dependent.
- Ethical considerations and the format of information significantly impact decision-making.
- Enhancing the evaluability of probabilities can improve sensitivity in decision-making.
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