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Updated: Jul 18, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Changing smoking attitudes by strengthening weak antismoking beliefs - Taiwan as an example

Chingching Chang1

  • 1Department of Advertising, National Chengchi University, Taipei, Taiwan. shenc@nccu.edu.tw

Journal of Health Communication
|December 28, 2006
PubMed

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