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Updated: Jul 18, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Building the business case for clinical quality.
William J Ward1, Lynn Spragens, Ken Smithson
1Johns Hopkins Bloomberg School of Public Health, Baltimore, USA.
Focusing solely on cost reduction in intensive care units (ICUs) can worsen patient outcomes and increase expenses. Prioritizing quality improvement, however, can enhance both patient care and hospital profitability by increasing patient demand.
Area of Science:
- Healthcare Management
- Quality Improvement
- Hospital Operations
Background:
- Hospitals, particularly intensive care units (ICUs), face pressure to manage costs effectively.
- Performance improvement strategies often emphasize cost reduction.
Purpose of the Study:
- To evaluate the impact of cost-focused performance improvement on patient outcomes and overall costs in ICUs.
- To explore the relationship between quality improvement, patient demand, and hospital financial performance.
Main Methods:
- Analysis of findings from VHA Inc.'s Transformation of the ICU collaborative.
- Examining the correlation between cost reduction strategies and quality metrics.
- Assessing the influence of patient demand on hospital profitability.
Main Results:
- Overemphasis on cost reduction, rather than quality improvement, leads to increased quality problems and higher costs.
- Improving patient outcomes can positively impact the bottom line.
- Hospitals with high fixed costs benefit from serving more patients.
Conclusions:
- Quality improvement initiatives are more effective for sustainable financial health than cost-cutting alone.
- Strategies should balance cost management with a focus on enhancing patient care to drive demand and profitability.
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