Related Experiment Video
Updated: Jul 17, 2026

06:14
A Method for Investigating Change Blindness in Pigeons (Columba Livia)
Published on: September 7, 2018
Change blindness and the primacy of object appearance
Geoff G Cole1, Simon P Liversedge
1Department of Psychology, Science Park, University of Durham, South Road, Durham DH1 3LE, England. g.g.cole@durham.ac.uk
Psychonomic Bulletin & Review
|January 5, 2007
Summary
The visual system prioritizes new object appearances. Object onsets are less susceptible to change blindness than looming or receding objects, indicating a special status for new visual events.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Visual Perception
Background:
- Existing research suggests visual attention is highly sensitive to new object onsets.
- This is supported by visual search studies where onsets capture attention.
- However, recent studies challenge this, showing looming objects also capture attention.
Purpose of the Study:
- To investigate if object onset has processing priority over looming.
- To compare the attentional capture of object onsets versus looming objects.
Main Methods:
- Two experiments using a change detection task.
- Participants observed displays where objects either loomed, receded, or appeared as new.
- Change blindness susceptibility was measured.
Main Results:
- Looming objects were more resistant to change blindness than receding objects.
- New object onsets were significantly less susceptible to change blindness than both looming and receding objects.
Conclusions:
- Object onsets receive processing priority in the visual system.
- The visual system demonstrates heightened sensitivity to the appearance of novel objects over other dynamic visual events.
Related Concept Videos
First Impression
First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...
Gestalt Principles of Perception
Gestalt principles provide a framework for understanding how humans perceive objects as unified wholes within their context. These principles are essential in explaining the cognitive processes that make sense of complex visual stimuli by organizing them into coherent groups. One fundamental principle is proximity, which posits that objects located close to each other are perceived as a collective group. For instance, when dots are positioned near one another, the visual system interprets them...
Visual Agnosia
Visual agnosia is a condition characterized by the inability to recognize visually presented objects despite having normal vision. For instance, a person with visual agnosia can describe the shape and color of an object but cannot identify or name it. This impairment does not affect their visual field, acuity, color vision, brightness discrimination, language, or memory. An example of this condition in a social setting is someone at a dinner party asking for "that silver thing with a round end"...
Prosopagnosia
Prosopagnosia, also known as face blindness, is the inability to recognize faces. In severe cases, individuals with prosopagnosia may not recognize close family members, including parents and spouses, by their faces. For instance, someone with prosopagnosia might walk past their child in a crowd, only realizing their mistake upon noticing their child's distinctive backpack or favorite jacket. Prosopagnosia specifically impairs facial recognition, while the recognition of other objects or...
Perceptual Constancy
Perceptual constancy is the ability to recognize that objects remain consistent and unchanged even when their appearance varies due to changes in sensory input. There are four main types of perceptual constancy: size constancy, shape constancy, color constancy, and brightness constancy.
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Hindsight Biases
Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?

