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"America Responds to AIDS": its content, development process, and outcome.

D R Woods1, D Davis, B J Westover

  • 1Office of the Deputy Director, Centers for Disease Control, Atlanta, GA 30333.

Public Health Reports (Washington, D.C. : 1974)
|November 1, 1991
PubMed
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The AIDS Response Transformation Approach (ARTA) campaign systematically developed five phases of public health materials from 1987-1990. This comprehensive strategy involved extensive formative research and community input to address evolving public needs regarding HIV/AIDS.

Area of Science:

  • Public Health Communication
  • Health Behavior Change
  • Epidemic Response

Background:

  • The AIDS epidemic necessitated urgent and evolving public information strategies.
  • Initial responses required adaptation to address a chronic health crisis.
  • The ARTA campaign aimed to provide systematic and targeted AIDS information.

Purpose of the Study:

  • To detail the phased development and implementation of the ARTA campaign.
  • To highlight the comprehensive formative research underpinning the campaign.
  • To illustrate the integration of public and community input in public health messaging.

Main Methods:

  • Phased release of public information materials (1987-1990).
  • Application of established theory and practice in campaign development.

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  • Extensive formative research involving state/local health agencies and community-based organizations.
  • Needs assessment for the general public and specific target audiences.

    • Main Results:

    • Five distinct phases of AIDS information materials were successfully disseminated.
    • The campaign evolved from crisis response to systematic chronic problem management.
    • Significant emphasis was placed on formative research and stakeholder collaboration.

    Conclusions:

    • The ARTA campaign exemplifies a comprehensive, research-driven approach to public health communication.
    • Systematic planning and broad stakeholder engagement are crucial for effective public health campaigns.
    • The campaign's phased approach allowed for adaptation to public needs and evolving understanding of HIV/AIDS.