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How much does it cost? Physician pricing in the era of consumerism
1Southwind Health Partners, Nashville, TN, USA. bvernon@southwindhp.com
Abstract:
Setting physician pricing--whether based on actual costs, historical charges or current competitive forces--faces new challenges. The new consumerism in health care has led to a larger retail market. Patients increasingly pay physicians directly for their services, and the role of third-party payers has changed, if not diminished. Two types of self-pay patients are growing in number, and the challenges to physician pricing strategies are, too.
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