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Exploring user navigation during online health information seeking.
Laurel Graham1, Tony Tse, Alla Keselman
1Lister Hill Center, National Library of Medicine, NIH, DHHS, Bethesda, MD, USA.
AMIA ... Annual Symposium Proceedings. AMIA Symposium
|January 24, 2007
Summary
Analyzing user navigation on ClinicalTrials.gov reveals that many users directly access specific pages via search engines. This understanding is key for designing better consumer health websites.
Area of Science:
- Health Informatics
- Human-Computer Interaction
- Web Science
Background:
- Effective design of consumer health websites relies on understanding user behavior.
- Transaction log analysis (TLA) is a method for gathering data on online user activities.
Purpose of the Study:
- To describe user navigation trends on ClinicalTrials.gov using TLA.
- To explore complementary methods for a comprehensive view of online health information seeking.
Main Methods:
- Transaction log analysis (TLA) of user navigation data.
- A pilot user study to complement TLA findings.
Main Results:
- Users frequently access low-level pages directly through search engines and health portals.
- TLA provides insights into aggregate user navigation patterns.
Conclusions:
- Observed user navigation behaviors have significant implications for designing user-friendly consumer health websites.
- Integrating TLA with user studies offers a multidimensional perspective on online health information seeking.
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