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Updated: Jul 17, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Risk and experience: effects of experiential learning and patient characteristics in interpretation of dynamic risk
Jessica S Ancker1, Yalini Senathirajah, Elke U Weber
1Department of Biomedical Informatics, Columbia University, New York, NY, USA.
Abstract:
Risks can be explained to patients in narratives, numbers, or graphs. All these methods depend upon description. However, decisions from description differ systematically from decisions about risks that are experienced through activities such as drawing cards from a deck. We have developed a dynamic graphic interface that provides a virtual experience of event probabilities, with potential applications in patient education and decision support.
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