Selective attention during scene perception: evidence from negative priming

In two experiments, we examined the role of semantic scene content in guiding attention during scene viewing. In each experiment, performance on a lexical decision task was measured following the brief presentation of a scene. The lexical decision stimulus named an object that was either present or not present in the scene. The results of Experiment 1 revealed no priming from inconsistent objects (whose identities conflicted with the scene in which they appeared), but negative priming from consistent objects. The results of Experiment 2 indicated that negative priming from consistent objects occurs only when inconsistent objects are present in the scenes. Together, the results suggest that observers are likely to attend to inconsistent objects, and that representations of consistent objects are suppressed in the presence of an inconsistent object. Furthermore, the data suggest that inconsistent objects draw attention because they are relatively difficult to identify in an inappropriate context.