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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on: March 3, 2026
Bayram Sahin1, Fatma Yilmaz, Keon-Hyung Lee
1Department of Healthcare Management, Faculty of Economy and Administrative Sciences, Hacettepe University, 06100 Ankara, Turkey. baysahin@hacettepe.edu.tr
Patient satisfaction is influenced by education level and clinic type. Higher education correlated with lower satisfaction, while surgical patients reported higher satisfaction. These factors significantly impact patient experience.
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