Marketing nursing beyond the walls.

Area of Science:

• Nursing Administration
• Healthcare Management
• Community Health

Background:

• Nurse self-actualization is crucial for professional development and job satisfaction.
• Community service is a core tenet of nursing, reflecting societal contribution.
• Developing a future vision for nursing departments requires addressing both staff growth and outreach.

Purpose of the Study:

• To explore a cost-effective mechanism for nurse administrators to foster self-actualization.
• To identify strategies that simultaneously promote community service among nursing staff.
• To demonstrate the feasibility of integrating these goals into a nursing department's future vision.

Main Methods:

• Implementation of a marketing venture at a university teaching hospital.
• Evaluation of the venture's impact on nurse self-actualization metrics.
• Assessment of the venture's contribution to community service initiatives.
• Analysis of the cost-effectiveness of the marketing approach.

Main Results:

• The marketing venture successfully facilitated nurse self-actualization.
• The initiative demonstrably enhanced nursing department's community service engagement.
• The approach proved to be a cost-effective strategy for achieving dual goals.
• Positive feedback was received from nursing staff regarding professional growth opportunities.

Conclusions:

• Marketing ventures can be effectively utilized by nurse administrators to promote self-actualization.
• Integrating community service into departmental goals enhances nursing's public health role.
• A strategic marketing approach offers a sustainable and economical method to achieve key nursing objectives.