Related Experiment Video
Updated: Jul 16, 2026

Assessing Disaster Resilience of Concrete with Titanium Dioxide Nanoparticles
Published on: November 14, 2025
Business owners' optimism and business performance after a natural disaster
James W Bronson1, James B Faircloth, Sean R Valentine
1Department of Management and Marketing, University of Wisconsin-Whitewater, USA.
Abstract:
Previous work indicates that individuals' optimism is related to superior performance in adverse situations. This study examined correlations after flooding for measures of business recovery but found only weak support (very small common variance) for business owners' optimism scores and sales recovery. Using traditional measures of recovery, in this study was little empirical evidence that optimism would be of value in identifying businesses at risk after a natural disaster.
Related Concept Videos
Responses to Drought and Flooding
Unrealistic Optimism Bias
Applications of GIS: Disaster Management and Emergency Response